The basic premise is that bachelor Evan Marriott has inherited millions of dollars and is searching for a potential bride. He takes a group of hopeful women on several dates to exotic and luxurious locations, eliminating women at the end of each episode until only one woman remains. The main gimmick of the show is that the entire "millionaire" premise is a ruse. The women are not aware that this bachelor is in fact a working-class construction worker. The Smoking Gun later discovered that Marriott had also been an underwear model for California Muscle. After all other contestants have been eliminated, the secret is revealed to the last remaining woman.